About the Role
At Bright Sparks, the dedication you bring, can save young kids lives and make them educated. Bring your passion and commitment to the internship and there’s no telling what you could accomplish. At Bright Sparks, unique differences are what make us stronger. How you think, What we have experienced, and Who we are completely different in every individual. We believe including everyone from different aspects is necessary to be included in our environment, as well deliver services that serve everyone
As a Social Media Manager, you will be responsible for expertly handling one of our nonprofit's designated social media platforms. This role involves staying updated on platform trends and best practices, engaging with our audience, and fostering a sense of community. Additionally, you will collaborate closely with our Content Marketer to receive and post content, ensuring alignment with our messaging and brand tone. Crafting engaging post descriptions, optimizing content, and actively managing our followers and audience growth will be integral to your role.
Requirements
** You are not subjected to all of these responsibilties. The role is a combination of many different sub roles.
Responsibilities:
Handle one of the eight different social media:
Platform Expertise:
Develop a deep understanding of the specific social media platform assigned, including its features, algorithms, and best practices.
Stay updated on platform updates, changes in algorithms, and emerging trends to optimize content strategy.
Utilize platform-specific tools and features to enhance engagement and reach of posts.
Engagement and Community Building:
Monitor comments, messages, and mentions on the social media platform, responding promptly and appropriately to inquiries and feedback.
Engage with the audience through likes, shares, comments, and direct interactions to foster a sense of community and build rapport.
Utilize hashtags, trends, and user-generated content to increase the nonprofit's visibility and participation in relevant conversations.
Receive posts from the Content Marketer to post:
Collaborative Workflow:
Establish clear communication channels with the Content Marketer to receive content materials, including images, videos, captions, and hashtags.
Collaborate closely to ensure that the received content aligns with the nonprofit's messaging, branding, and marketing goals.
Provide feedback or suggestions for adjustments, if necessary, to optimize content for the social media platform.
Timely Posting Execution:
Coordinate with the Content Marketer to receive content in a timely manner, allowing for ample time for review and scheduling.
Prioritize consistency by posting content according to the established content calendar and social media strategy.
Be proactive in addressing any potential delays or challenges in receiving content, collaborating to find solutions and maintain posting schedules.
Create descriptions for every single new post pre-hand:
Content Contextualization:
Craft concise and engaging descriptions that provide context, value, and relevance to the content being posted.
Tailor descriptions to the specific social media platform, using appropriate tone, language, and formatting to resonate with the audience.
Include relevant hashtags, keywords, or calls-to-action that encourage interaction and engagement.
Messaging Alignment:
Ensure that the descriptions align with the nonprofit's messaging, values, and overall marketing tone.
Collaborate with the marketing team to ensure that descriptions effectively convey the intended message and evoke the desired response from the audience.
Maintain consistency in brand voice and messaging across all descriptions and posts.
CTA and Engagement:
Incorporate clear and compelling calls-to-action (CTAs) in descriptions to encourage user engagement, such as asking questions, inviting comments, or directing users to click on a link.
Experiment with different CTAs to gauge audience responsiveness and optimize future descriptions for better engagement.
Analyze the performance of CTAs and adjust strategies based on data-driven insights.
Manage the following/followers list:
Audience Engagement:
Monitor the nonprofit's followers and actively engage with them through likes, comments, shares, and direct interactions.
Identify influential followers or potential brand advocates and cultivate relationships to amplify the nonprofit's reach.
Respond promptly to follower inquiries, feedback, and mentions, fostering a sense of connection and community.
Follower Growth Strategies:
Develop tactics to organically grow the nonprofit's followers by leveraging relevant hashtags, collaborating with other users, and participating in industry conversations.
Regularly analyze follower growth patterns, identifying successful strategies and areas for improvement.
Collaborate with the marketing team to develop follower acquisition campaigns or initiatives to attract a wider and more engaged audience.